Data on consumers’ purchase behavior towards certified rice in Vietnam

The data presented in this article capture purchase behavior of certified rice of 199 urban Vietnamese consumers, surveyed in August 2016. The dataset captures behavioral outcomes in terms of rice purchase as well as factors that affect purchase behavior such as psychological and socio-economic dete...

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Bibliographic Details
Main Authors: Nguyen H.D. My, Matty Demont, Wim Verbeke
Format: Article
Language:English
Published: Elsevier 2021-06-01
Series:Data in Brief
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340921002948