Data on consumers’ purchase behavior towards certified rice in Vietnam

Data on consumers’ purchase behavior towards certified rice in Vietnam

The data presented in this article capture purchase behavior of certified rice of 199 urban Vietnamese consumers, surveyed in August 2016. The dataset captures behavioral outcomes in terms of rice purchase as well as factors that affect purchase behavior such as psychological and socio-economic dete...

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Bibliographic Details
Main Authors: Nguyen H.D. My, Matty Demont, Wim Verbeke
Format: Article
Language:English
Published: Elsevier 2021-06-01
Series:Data in Brief
Subjects:
Consumer
Food safety
Certification
Production standards
Rice
Vietnam
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340921002948
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spelling doaj-af309c1b55524cc5aaf56b5c65fbbd2a2021-06-27T04:37:55ZengElsevierData in Brief2352-34092021-06-0136107010Data on consumers’ purchase behavior towards certified rice in VietnamNguyen H.D. My0Matty Demont1Wim Verbeke2Department of Agricultural Economics, Ghent University, Ghent, Belgium; Faculty of Economics and Development Studies, University of Economics, Hue University, Hue City, Vietnam; Corresponding author at: Faculty of Economics and Development Studies, University of Economics, Hue University, 99 Ho Dac Di, Hue City, VietnamInternational Rice Research Institute (IRRI), Los Baños, PhilippinesDepartment of Agricultural Economics, Ghent University, Ghent, BelgiumThe data presented in this article capture purchase behavior of certified rice of 199 urban Vietnamese consumers, surveyed in August 2016. The dataset captures behavioral outcomes in terms of rice purchase as well as factors that affect purchase behavior such as psychological and socio-economic determinants. The data not only contribute to generating a better understanding of the drivers of purchase behavior towards certified rice, but also provide insights into the inclusiveness of consumer access to food safety for staple crops such as rice in Vietnam. Our data and survey instrument may serve as a reference for other developing countries with a similar context and facing similar challenges.http://www.sciencedirect.com/science/article/pii/S2352340921002948ConsumerFood safetyCertificationProduction standardsRiceVietnam
collection DOAJ
language English
format Article
sources DOAJ
author Nguyen H.D. My
Matty Demont
Wim Verbeke
spellingShingle Nguyen H.D. My
Matty Demont
Wim Verbeke
Data on consumers’ purchase behavior towards certified rice in Vietnam
Data in Brief
Consumer
Food safety
Certification
Production standards
Rice
Vietnam
author_facet Nguyen H.D. My
Matty Demont
Wim Verbeke
author_sort Nguyen H.D. My
title Data on consumers’ purchase behavior towards certified rice in Vietnam
title_short Data on consumers’ purchase behavior towards certified rice in Vietnam
title_full Data on consumers’ purchase behavior towards certified rice in Vietnam
title_fullStr Data on consumers’ purchase behavior towards certified rice in Vietnam
title_full_unstemmed Data on consumers’ purchase behavior towards certified rice in Vietnam
title_sort data on consumers’ purchase behavior towards certified rice in vietnam
publisher Elsevier
series Data in Brief
issn 2352-3409
publishDate 2021-06-01
description The data presented in this article capture purchase behavior of certified rice of 199 urban Vietnamese consumers, surveyed in August 2016. The dataset captures behavioral outcomes in terms of rice purchase as well as factors that affect purchase behavior such as psychological and socio-economic determinants. The data not only contribute to generating a better understanding of the drivers of purchase behavior towards certified rice, but also provide insights into the inclusiveness of consumer access to food safety for staple crops such as rice in Vietnam. Our data and survey instrument may serve as a reference for other developing countries with a similar context and facing similar challenges.
topic Consumer
Food safety
Certification
Production standards
Rice
Vietnam
url http://www.sciencedirect.com/science/article/pii/S2352340921002948
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AT wimverbeke dataonconsumerspurchasebehaviortowardscertifiedriceinvietnam
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