| Summary: | Theoretical analysis and practical application of the management system of social processes is impossible without a clear methodological basis, which is part of the paradigm. The paradigm is usually based on a system of principles that determine the prospects for the development of science. An important achievement of modern methodology of science is the theoretical substantiation of the position on the historical variability of the paradigm. This is due to the steady process of development of social practice, the expansion of the problem field of science and the improvement of research methods. It follows that any paradigm, including management, exists only within a certain time. Then it inevitably undergoes rethinking and gives way to a new paradigm. Based on this, the purpose of this article is to try to identify the most promising semantic landmarks around which to improve the new paradigm of management of social processes, and the task - to record such paradigmatic changes in the system of principles.
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