The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop

Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand...

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Bibliographic Details
Main Author:	Sri Vandayuli Riorini, Christina Catur Widayati
Format:	Article
Language:	English
Published:	Universitas Tarumanagara 2019-02-01
Series:	Jurnal Manajemen
Subjects:	electronic customer satisfaction, electronic word of mouth, brand image, online store
Online Access:	http://www.ecojoin.org/index.php/EJM/article/view/444

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