CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS
The paper presents the results of an empirical research having as a goalthe identification of Romanian retailers’ behavior during the crisis and theestablishment of the strategic alternatives that could be followed inconditions of uncertainty regarding the future evolutions of this sector. Theresear...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2011-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2011-2/2_Nistorescu_Puiu_FFF.doc |