Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism
Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition−affect−behavior (C-A-B) paradigm, this study examines a model linking greenwash and green skepticism with green purchase...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-05-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/9/2653 |