Editorial design and community press: redesign of a local newspaper in Curitiba

• Main Authors: Eunice Liu, Christopher Hammerschmidt, Ângela Mayume Oyafuso, Renata Schelbauer
• Format: Article
• Language: Portuguese
• Published: Universidade Estadual de Londrina (UEL) 2018-11-01
• Series: Projetica
• Subjects: Design editorial; Tipografia; Jornal
• Online Access: http://www.uel.br/revistas/uel/index.php/projetica/article/view/35175

This paper reports on the redesign of Cidade Notícias, a community newspaper published in Curitiba. First, it presents background data about content and general features regarding the visual layout of the newspaper. Then, it describes the methodological steps, based on the sequence suggested by Sless (2003): (1) scoping; (2) benchmarking; (3) prototype development; (4) conversation and refinement; (5) specification and production; and (6) monitoring. From these definitions, the paper details the redesign project, including topics such as format, grid and layout, typography, and brand redesign. The result is a new composition pattern and visual identity for Cidade Notícias, applied to the newspaper cover page and an inner spread as a template for future editions. Finally, this paper brings reflections on the work developed as well as notes for the project continuity.