The Role of Local Mass Media in the Publicity of Public Policy in Yogyakarta

• Main Author: Ane Permatasari
• Format: Article
• Language: English
• Published: Universitas Muhammadiyah Yogyakarta 2013-02-01
• Series: Jurnal Studi Pemerintahan
• Subjects: Public Policy; Mass Media; Socialization; Gender
• Online Access: http://journal.umy.ac.id/index.php/jsp/article/view/112/89

The objective of this research is to study the role of local mass media in the publicity process of a public policy. Media is considered to hold the power to construct an agenda concerning on particular issues or incidents so that they gain public’s attention. Media highlights the issues by providing space and time so that public is continuously exposed and eventually aware of the particular issue, and people deem it as important and build their belief on it. The method employed in this research is phenomenological qualitative. The apparoach is characterized by its actual setting, in that the researcher is the key instrument, and the data is descriptive in nature. This means that this reasearch aims to obtain data description that describe the composition and characteristics of the unit being studied. The result shows that Public Policy on gender mainstreaming as stated in Presidential Instruction No. 9/2000 on Gender Mainstreaming - requiring at least 5 media taken as sample of this research – is considered not newsworthy so that the frequency of the issue reporting in mass media is very rare, or even, never exists.