ALEGEREA MIJLOACELOR DE COMUNICARE

• Main Author: Dorel Vit
• Format: Article
• Language: English
• Published: Vasile Goldis University Press 2011-01-01
• Series: Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
• Subjects: communication; strategy; message; promotion; advertising
• Online Access: http://www.uvvg.ro/studiaeconomia/images/2001/v1/61.%20ALEGEREA%20MIJLOACELOR%20DE%20COMUNICARE.pdf

In the material bellow are presented promotional materials that can be used for theadvertising of organizations, products and services offered by them. Also there aredisplayed the advantages and disadvantages of each one. There is a wide range ofcomunication mediums, that can be used by the organizations that wish to promote theirown products and services. These include external mediums of comunication: the printedpress, television, radio, cinematografy, and also internal means like direct corespondence.An efficient comunication program of an organization takes notice of the strenghts ofcertain products and services, promotes the brand and creates and edge for the organization.The comunication medium that the organization chooses depends on budget, the targetedaudience and chosen objectives.