HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN

HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN

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The beginning of the hospital advertising industry followed the successful Federal Trade Commission’s application of the antitrust laws to healthcare, fully opening the competitive floodgates. The 1982 Supreme Court decision, upholding the FTC petition, triggered the start of a new era of advertisi...

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Bibliographic Details
Main Author:	Lauren Strach
Format:	Article
Language:	English
Published:	Economic & Business History Society 2004-06-01
Series:	Essays in Economic and Business History
Online Access:	http://ebhsoc.org/journal/index.php/ebhs/article/view/149

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