HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN

HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN

Show other versions (1)

The beginning of the hospital advertising industry followed the successful Federal Trade Commission’s application of the antitrust laws to healthcare, fully opening the competitive floodgates. The 1982 Supreme Court decision, upholding the FTC petition, triggered the start of a new era of advertisi...

Full description

Bibliographic Details
Main Author: Lauren Strach
Format: Article
Language:English
Published: Economic & Business History Society 2004-06-01
Series:Essays in Economic and Business History
Online Access:http://ebhsoc.org/journal/index.php/ebhs/article/view/149
id doaj-ad8bedd18e3948d790143dd48586b5c0
record_format Article
spelling doaj-ad8bedd18e3948d790143dd48586b5c02020-11-25T02:34:27ZengEconomic & Business History SocietyEssays in Economic and Business History0896-226X2004-06-01221HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BANLauren Strach The beginning of the hospital advertising industry followed the successful Federal Trade Commission’s application of the antitrust laws to healthcare, fully opening the competitive floodgates. The 1982 Supreme Court decision, upholding the FTC petition, triggered the start of a new era of advertising—hospital advertising. This paper will examine the unique qualities of this service industry that challenged marketers; the turbulent industry environment of the 1980’s with the introduction of new Medicare reimbursement policies; the influence of the rise of HMO’s; and how each of these changes affected the behavior of hospitals as they began to explore the possible benefits of advertising in their industry. http://ebhsoc.org/journal/index.php/ebhs/article/view/149
collection DOAJ
language English
format Article
sources DOAJ
author Lauren Strach
spellingShingle Lauren Strach
HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
Essays in Economic and Business History
author_facet Lauren Strach
author_sort Lauren Strach
title HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
title_short HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
title_full HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
title_fullStr HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
title_full_unstemmed HOSPITAL ADVERTISING IN THE BEGINNING: MARKETPLACE DYNAMICS AND THE LIFTING OF THE BAN
title_sort hospital advertising in the beginning: marketplace dynamics and the lifting of the ban
publisher Economic & Business History Society
series Essays in Economic and Business History
issn 0896-226X
publishDate 2004-06-01
description The beginning of the hospital advertising industry followed the successful Federal Trade Commission’s application of the antitrust laws to healthcare, fully opening the competitive floodgates. The 1982 Supreme Court decision, upholding the FTC petition, triggered the start of a new era of advertising—hospital advertising. This paper will examine the unique qualities of this service industry that challenged marketers; the turbulent industry environment of the 1980’s with the introduction of new Medicare reimbursement policies; the influence of the rise of HMO’s; and how each of these changes affected the behavior of hospitals as they began to explore the possible benefits of advertising in their industry.
url http://ebhsoc.org/journal/index.php/ebhs/article/view/149
work_keys_str_mv AT laurenstrach hospitaladvertisinginthebeginningmarketplacedynamicsandtheliftingoftheban
_version_ 1724808785194647552

Similar Items