Sistem Demokrasi: Marketing Politik dan Jaminan Kebeneran Informasi

• Main Author: HEROE POERWADI
• Format: Article
• Language: English
• Published: Universitas Muhammadiyah Yogyakarta 2011-02-01
• Series: Jurnal Studi Pemerintahan
• Online Access: https://journal.umy.ac.id/index.php/jsp/article/view/173

The style of liberal democratic system of individualism, was more apparent on the implementation of<br />the Indonesia elections in 2009. Those could be observed by the implementation of multi-party<br />system, direct election system, the value system of one person one vote and one value, and culminated<br />in the determination of legislative candidates by majority vote. As the consequency of the system,<br />more campaigns held by personal than the political parties occurred in election 2009. The<br />implications of the pattern of liberal individualism, increasingly the candidates took most of political<br />advertising as the mass campaign media, in streets, mass media and public places. Strategic<br />businesses like in the real business marketing industry was used to promote the candidates and<br />political parties as a media to get as many voter as possible. In fact the implementation was distorted,<br />the candidate only presented their personal popularity, but not the program they had. Moreover, they<br />placed more the image performance, position highly than the commitment and personal integrity.<br />Additionally, considerable segmentation techniques was had more pay attention than doing<br />communication with people.