Interações temporais na era da convergência: perspectivas das Gerações Y e Z nas redes sociais digitais

Interações temporais na era da convergência: perspectivas das Gerações Y e Z nas redes sociais digitais

The advent of digital social networks influenced different aspects of the daily lives of consumers. These platforms can generate a prodigious wealth of temporal interactions by companies and customers. This study aims to analyze the temporal interactions developed by the Y and Z generations from six...

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Bibliographic Details
Main Authors: Álvaro Nunes Larangeira, Moisés Cardoso, Alexandre Artur Kumm
Format: Article
Language:English
Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2016-07-01
Series:ECCOM
Subjects:
Interactions
Communication
Social Networks
Digital Media
Online Access:http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1604/1213

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