Interações temporais na era da convergência: perspectivas das Gerações Y e Z nas redes sociais digitais

• Main Authors: Álvaro Nunes Larangeira, Moisés Cardoso, Alexandre Artur Kumm
• Format: Article
• Language: English
• Published: Centro Universitário Teresa D'Ávila - UNIFATEA 2016-07-01
• Series: ECCOM
• Subjects: Interactions; Communication; Social Networks; Digital Media
• Online Access: http://publicacoes.fatea.br/index.php/eccom/article/viewFile/1604/1213

The advent of digital social networks influenced different aspects of the daily lives of consumers. These platforms can generate a prodigious wealth of temporal interactions by companies and customers. This study aims to analyze the temporal interactions developed by the Y and Z generations from six qualifying categories: Hobby, Promotional Race Cartoon, Online Promotional Games, Content Ownership, Corporate / Promotional Channel, Cape Updates and News Race Cartoon . We used the literature method for performing a theoretical survey of concepts involving the theme and then a descriptive research to analyze the Cartoon Network Brazil channel page on the social network Facebook, from the perspective of how users of generations Y and Z if They behave in the digital environment. The results show that the temporal interactions in the convergence era as a process of evolution of the means of communication, along with the change in the target public's behavior.