Promotional activities of banks in Serbia

The paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the...

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Bibliographic Details
Main Authors:	Zelenović Vera, Grgar Diona
Format:	Article
Language:	English
Published:	Srpsko udruženje za marketing 2008-01-01
Series:	Marketing (Beograd. 1991)
Subjects:	banks promotion PR satisfaction of clients business policy
Online Access:	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdf

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spelling	doaj-accc5f6c11e04782bcb67aa2810e65a32020-11-25T02:45:06ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642008-01-013931011060354-34710803101ZPromotional activities of banks in SerbiaZelenović Vera0Grgar Diona1University 'Braća Karić', Faculty of Entrepreneurial Management 'Braća Karić' Faculty of Entrepreneurial Management, Novi Sad, SerbiaUniversity 'Braća Karić', Faculty of Entrepreneurial Management 'Braća Karić' Faculty of Entrepreneurial Management, Novi Sad, SerbiaThe paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the other hand, like important instrument of bank's business policy realization. Promotional activities appear like successful instrument in order to increase satisfaction of the bank's clients, which effect the increase of successfulness of banks' business.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdfbankspromotionPRsatisfaction of clientsbusiness policy
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Zelenović Vera Grgar Diona
spellingShingle	Zelenović Vera Grgar Diona Promotional activities of banks in Serbia Marketing (Beograd. 1991) banks promotion PR satisfaction of clients business policy
author_facet	Zelenović Vera Grgar Diona
author_sort	Zelenović Vera
title	Promotional activities of banks in Serbia
title_short	Promotional activities of banks in Serbia
title_full	Promotional activities of banks in Serbia
title_fullStr	Promotional activities of banks in Serbia
title_full_unstemmed	Promotional activities of banks in Serbia
title_sort	promotional activities of banks in serbia
publisher	Srpsko udruženje za marketing
series	Marketing (Beograd. 1991)
issn	0354-3471 2334-8364
publishDate	2008-01-01
description	The paper is focused on banking sector in Serbia, particulary on promotional activities of banks in public and on media. The authors of paper tried to find cause and effect relationship between business success and working quality on the one hand and investment in promotion activities of bank on the other hand, like important instrument of bank's business policy realization. Promotional activities appear like successful instrument in order to increase satisfaction of the bank's clients, which effect the increase of successfulness of banks' business.
topic	banks promotion PR satisfaction of clients business policy
url	http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710803101Z.pdf
work_keys_str_mv	AT zelenovicvera promotionalactivitiesofbanksinserbia AT grgardiona promotionalactivitiesofbanksinserbia
_version_	1724764179952304128

Promotional activities of banks in Serbia

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