POR QUE RECLAMAR? MELHORIA DE AUTOESTIMA E CIDADANIA DE UM GRUPO DE BAIXA RENDA A PARTIR DOS SERVIÇOS DE UMA AGÊNCIA DE DEFESA DO CONSUMIDOR

POR QUE RECLAMAR? MELHORIA DE AUTOESTIMA E CIDADANIA DE UM GRUPO DE BAIXA RENDA A PARTIR DOS SERVIÇOS DE UMA AGÊNCIA DE DEFESA DO CONSUMIDOR

RESUMO Discussões na área de marketing sobre reclamações de consumidores - especialmente os de baixa renda - a agências especializadas em defendê-los são escassas. Esse quadro se faz mais grave no Brasil, pois grande parte da literatura sobre insatisfação de consumo e comportamentos de reclamação é...

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Bibliographic Details
Main Authors:	Marcus Wilcox Hemais, Leticia Moreira Casotti
Format:	Article
Language:	English
Published:	Universidade Federal do Rio Grande do Sul
Series:	REAd: Revista Eletrônica de Administração
Subjects:	Low income consumer Complaint Dissatisfaction consumer defense Nudecon
Online Access:	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1413-23112017000200083&lng=en&tlng=en

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