Bias and Changes in Perceived Intensity of Verbal Qualifiers Effected by Scale Orientation
The objective of this study is to examine whether manipulating the orientation of a rating scale impacts on the perceived intensity of the verbal qualifiers. An experiment is designed to assess the perception of intensities of verbal qualifiers in an agreement scale. A first finding is that parti...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2007-06-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/79 |