Classifying the Customers of Telecommunication Company in order to Identify Profitable Customers Based on Their First Transaction, Using Decision Tree: A Case Study of System 780
Effective knowledge and awareness of customers require the market segmentation, through which the customers who have the same needs and purchasing patterns as well as the same response to marketing plans are identified. The selection of a proper variable is a requirement, among other, for a successf...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University, Qazvin Branch
2019-07-01
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| Series: | Journal of Optimization in Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.qjie.ir/article_545834_db5911c555c904edae981b67c0e4ca81.pdf |