STRATEGI KOMUNIKASI PRAMUWISATA DALAM MEMPROMOSIKAN PARIWISATA KOTA MAKASSAR

STRATEGI KOMUNIKASI PRAMUWISATA DALAM MEMPROMOSIKAN PARIWISATA KOTA MAKASSAR

This study aims to describe the communication strategies carried out by tour guides in promoting tourism of Makassar City. The communication made by tour guides has a strategic role in building a good impression with tourists. The good impression that tourists get can be an effective means of promot...

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Bibliographic Details
Main Authors: Windra Aini, Hijrah Hijrah, Suardi Suardi
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2020-12-01
Series:Jurnal Pariwisata Pesona
Subjects:
communication strategy
promotion
tourism
tour guide
Online Access:http://jurnal.unmer.ac.id/index.php/jpp/article/view/4664

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