PARTICULAR ASPECTS ABOUT THE ROMANIEN BALNEOLOGY’S PRIVATISATION. CASE STUDY: SOVATA RESORT

• Main Authors: ROTARIU ILIE, KOSTOV ALEXANDRE
• Format: Article
• Language: English
• Published: Academica Brâncuşi 2014-12-01
• Series: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
• Subjects: balneology privatization; Sovata resort; Danubius hotels
• Online Access: http://www.utgjiu.ro/revista/ec/pdf/2014-06/17_Rotariu,%20Kostov.pdf

Romania balneology has face the transition towards the free market, which meant important loses in turn over, services and quality. The privatization of establishments, ether by restitution or by transfer in private property use to be regarded as the common cause of today regression. We argue that the lack of a real and professional national politics for balneology might be the main cause. There are also some exceptions: Sovata resort is one of them, as the local manager of the former state company has well handled the privatization process, and has early involved an international capital: the Danubius hotel chain. It has taken long to modernize the facilities and some more time is still necessary to add new services, as spa or meetings, offered at a global standard. The paper highlight the whole process and some of the actions in progress. The paper highlight some proposal for a quickly issue from the actual state of facts. The main one reply on local forces, highlighting the resources and the tools which can be used by local actors in order to turn their resorts into a balneal destinations.