Online Communication and Italian Tourism
Tourism destinations seek to attract tourists in innovative and enticing ways by using web-based communication media. Since tourists have the choice between many destinations of the same target category, destinations are required to provide something special in order to stand out from other destinat...
Main Authors: | Fabrizio Mosca, Kamel Ben Youssef, Thomas Majd |
---|---|
Format: | Article |
Language: | English |
Published: |
Niccolò Cusano University-Rome
2017-05-01
|
Series: | Symphonya |
Subjects: | |
Online Access: | https://symphonya.unicusano.it/article/view/12159 |
Similar Items
-
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination.
by: Dr Farai Chigora, et al.
Published: (2018-08-01) -
Communicating Lithuania’s destination branding
by: Živilė Sederevičiūtė-Pačiauskienė, et al.
Published: (2020-06-01) -
Strategies for branding the city of Gaborone as a tourist destination.
by: Mr L Sigwele, et al.
Published: (2018-02-01) -
City Branding : - What do you expect?
by: Malmgren, Jennifer, et al.
Published: (2016) -
An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island
by: Vahid Qaemi
Published: (2012-10-01)