A FIELD SURVEY ON THE CONSPICUOUS CONSUMPTION TRENDINTURKEY (CASE STUDY OF MUGLA PROVINCE)

• Main Author: Gülay HIZ
• Format: Article
• Language: English
• Published: Social Sciences Research Society 2011-07-01
• Series: International Journal of Social Sciences and Humanity Studies
• Online Access: http://www.sobiad.org/ejournals/journal_IJSS/arhieves/2011_2/gulay_hiz.pdf

People consume goods and services primarily in order to meet their physiologicalneeds (food, drink, shelter, etc.) and safety needs(safety of life and property).However, some individuals in every society make consumption apart from thesekinds of needs in order to show off and influenceothers. For some individuals,the demand for goods and services leading to conspicuous consumption, comeahead of the physiological and security needs. Thisstudy examines psychologicalsatisfaction for the money spent on goods and services, which means"conspicuous consumption" and covers a field survey. In this survey that wasconducted in Muğla, survey method was chosen as a method of data collection.Survey forms were conducted in Muğla province, Bodrum, Marmaris and Fethiye.The datas that were collected were analyzed in SPSSprogram.In the case ofMugla which supports the work of pretentious natureof consumption, somejudgments about the behavior of consumption were made by consideringconsumption styles in influencing lifestyle, consumer behavior and attitudes aboutthe "status, prestige, luxury, rationality and theconscious consumer" variables.