MARKETING RH ET GENERATION Y : QUELLES PERCEPTIONS DES ACTEURS-DIRIGEANTS DES RESSOURCES HUMAINES AU MAROC ?
Generation Y seems to be pressing the organization to adopt practices that promote their well-being. To this end, the contemporary organization has moved from an "employee" logic to a "client-employee" logic in order to strengthen their loyalty and commitment to work. HR marketi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-07-01
|
| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/07/ARTICLE-4-ELLIOUA-HANANE-2.pdf |