The Integration of the Product Design and Service Design

• Main Author: Wesam Ibrahim
• Format: Article
• Language: Arabic
• Published: Arab Association for Islamic Civilization and Art 2019-03-01
• Series: Journal of Architecture, Art & Humanistic Science
• Subjects: product form; product design; service design
• Online Access: https://mjaf.journals.ekb.eg/article_25817.html
• ISSN: 2356-9654; 2357-0342

The product form is one of the most important constituents of design and the most affected by the variables that occur to the design process in any of its fields, this is shown clearly in the product design. Given that all is produced only by human, we find that the form of the product is constantly changing. After it was just a simple picture showing a product that was only made to meet a basic need its image has evolved to become more complex to meet other requirements and needs and evolved to include other physical and sensory dimensions. This change and evolution comes of several influences that affect the established design objectives and trends and thus on their production represented by the product and its form. This influential may be another trend or a modern concept of design, concepts that comes to be integrated with the prevailing thought in design to promote the achievement of its objectives. Service design is a modern trends in design that have emerged in recent decades, which is like other design concepts, it hasn't a single concept that express it, but it basically concerns and deals with the function and the form of the service from the customer's point of view, and which concerns to make the provided service useful, usable, efficient, effective and desirable. Service design thinking is an interdisciplinary approach that includes and combines many of the fields and activities, for example, the product design, graphic design, interactive design, strategic management, operations management. Given to the service design and its relation to product design, one of the most important principles of the service design is holistic which is interested in the big picture of the service, despite the fact that the service is intangible but they take place in a physical environment using physical products and do in most instances generate some form of physical outcome. Thus, there is a close link between the product and the service where the product is the container of the service and its provider. Therefore, the service has become one of the constituent elements of the product, which combines with other physical and non-physical elements of composition to give the product its final form. The entry of service as one of the constituent elements of the product and its form summoned a study to determine the impact of design service on the form.