What if simulation for a Brazilian company regarding marketing budget
The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company,...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2016-06-01
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| Series: | Journal of Economic Development, Environment and People |
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| Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/498 |