Incidencia económica de la publicidad: valoración comparativa en diarios, revistas, radio y televisión
THE ECONOMIC INCIDENCE OF ADVERTISING: COMPARATIVE ASSESSMENT IN DAILIES, MAGAZINES, RADIO AND TELEVISION: The study of advertising investments in the Spanish Press —with the comparative analysis of advertising rates and the diffusion of publication— as well as the relation between advertising and...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1988-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35485 |