The effect of cigarillo packaging elements on young adult perceptions of product flavor, taste, smell, and appeal.

The effect of cigarillo packaging elements on young adult perceptions of product flavor, taste, smell, and appeal.

Product packaging has long been used by the tobacco industry to target consumers and manipulate product perceptions. This study examines the extent to which cigarillo packaging influences perceptions of product flavor, taste, smell, and appeal.A web-based experiment was conducted among young adults....

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Bibliographic Details
Main Authors: Clare Meernik, Leah M Ranney, Allison J Lazard, KyungSu Kim, Tara L Queen, Aya Avishai, Marcella H Boynton, Paschal J Sheeran, Adam O Goldstein
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5909610?pdf=render

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