The dataset for validation of customer inspiration construct in Malaysian context

The dataset for validation of customer inspiration construct in Malaysian context

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...

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Bibliographic Details
Main Authors: Arsalan Mujahid Ghouri, Tai Mei Kin, Nek Kamal bin Yeop Yunus, Pervaiz Akhtar
Format: Article
Language:English
Published: Elsevier 2019-08-01
Series:Data in Brief
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340919304858

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