| Summary: | Balancing economic growth with international commitments to environmental sustainability is a global challenge. One of the main objectives of this study is to address this challenge by stimulating and sustaining motivation for environmental conservation by means of a comprehensive rethinking of the values inherent in nature and the limitations of monetary approaches to biodiversity valuation. This is achieved based on a case study of a transboundary ecological conservation project, the Heart of Borneo (HoB) in Borneo Island, covering Kalimantan in Indonesia, Borneo Malaysia comprising the states of Sarawak and Sabah, and Brunei Darussalam. This study synthesizes critical insights into the multiple ranges of life-supporting environmental values embedded in the HoB natural capital to enhance stronger motivations for environmental conservation. The study also reports on evidence gathered from extensive field studies conducted in Borneo Malaysia, confirming the correlations between environmental beliefs in value pluralism, ecological action, and environmental sustainability, and its implications for sustainable resource use and management. The synthesis is expected to serve as practical guidance for sustainable resource and environmental management decision-making, which is conceptually and universally applicable.
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