Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study
The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tou...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Mattimar OÜ and Berliner Wissenschafts-Verlag GmbH
2013-01-01
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| Series: | Eesti Majanduspoliitilised Väitlused |
| Subjects: | |
| Online Access: | http://ojs.utlib.ee/index.php/TPEP/article/view/906 |