Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tou...

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Bibliographic Details
Main Authors: Andres Agan, Triin Kask
Format: Article
Language:deu
Published: Mattimar OÜ and Berliner Wissenschafts-Verlag GmbH 2013-01-01
Series:Eesti Majanduspoliitilised Väitlused
Subjects:
place marketing
regional development
tourism
life quality
region marketing
city marketing
geographical area promotion
Online Access:http://ojs.utlib.ee/index.php/TPEP/article/view/906

Internet

http://ojs.utlib.ee/index.php/TPEP/article/view/906

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