B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery
In this article I analyse how Dutch companies approached the consumers and marketing during the years 1945-1968, a period during which the Netherlands became a ‘consumer society’. In the first part I examine articles in the Dutch journal Tijdschrift voor Efficiëntie en Documentatie (ted, or Journal...
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| Format: | Article |
| Language: | English |
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Open Journals
2017-09-01
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| Series: | BMGN: Low Countries Historical Review |
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| Online Access: | https://bmgn-lchr.nl/article/view/6642 |