Creating competitive advantage in international marketing: strategic alliances at exportation logistics – a case study
This paper analyses the creation process of a competitive advantage in the international business, starting on the concept of the supply chain management. First, the aim of this study is to show that the dimension of the success in the international negotiations depends on the formation of strategic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2008-07-01
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| Series: | Revista Produção Online |
| Online Access: | http://producaoonline.org.br/rpo/article/view/24 |