City Branding and Local SMEs: A Smart Specialisation Perspective
The growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspect...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2015-03-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/11189 |