City Branding and Local SMEs: A Smart Specialisation Perspective
The growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspect...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2015-03-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/11189 |
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Article |
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doaj-aa7debeeabf74cc3a62a87283a61ddc52021-05-13T07:45:52ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192015-03-0101647710.4468/2015.1.06pasquinelli10374City Branding and Local SMEs: A Smart Specialisation PerspectiveCecilia PasquinelliThe growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspective, this analysis suggests that firms may contribute to a new wave of ‘innovation brands’ according to which the place-based approach to innovation is made visible and perceived locally and internationally. The city brand may represent a source of values and symbols that legitimize and help understand local smart specialization rationale, hence fostering the path of innovation at local and regional scale.https://symphonya.unicusano.it/article/view/11189city brandplace brandingsmessmart specializationinnovation |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Cecilia Pasquinelli |
| spellingShingle |
Cecilia Pasquinelli City Branding and Local SMEs: A Smart Specialisation Perspective Symphonya city brand place branding smes smart specialization innovation |
| author_facet |
Cecilia Pasquinelli |
| author_sort |
Cecilia Pasquinelli |
| title |
City Branding and Local SMEs: A Smart Specialisation Perspective |
| title_short |
City Branding and Local SMEs: A Smart Specialisation Perspective |
| title_full |
City Branding and Local SMEs: A Smart Specialisation Perspective |
| title_fullStr |
City Branding and Local SMEs: A Smart Specialisation Perspective |
| title_full_unstemmed |
City Branding and Local SMEs: A Smart Specialisation Perspective |
| title_sort |
city branding and local smes: a smart specialisation perspective |
| publisher |
Niccolò Cusano University-Rome |
| series |
Symphonya |
| issn |
1593-0300 1593-0319 |
| publishDate |
2015-03-01 |
| description |
The growing literature on city branding has widely overlooked the relationship between firms and city brands. This paper analyses firms, with a focus on local SMEs as city image consumers and users, but it also draws attention to them as producers of city images. From a smart specialisation perspective, this analysis suggests that firms may contribute to a new wave of ‘innovation brands’ according to which the place-based approach to innovation is made visible and perceived locally and internationally. The city brand may represent a source of values and symbols that legitimize and help understand local smart specialization rationale, hence fostering the path of innovation at local and regional scale. |
| topic |
city brand place branding smes smart specialization innovation |
| url |
https://symphonya.unicusano.it/article/view/11189 |
| work_keys_str_mv |
AT ceciliapasquinelli citybrandingandlocalsmesasmartspecialisationperspective |
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