The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya
This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2019-12-01
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| Series: | TIJAB (The International Journal of Applied Business) |
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| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/16263 |