The Role of Children in Family Decision Making a Theoretical Review
Family is the basic unit where most individuals learn about product categories, how to consume it, and soon. So, understanding family buying behavior is very important. It used to be that husband and wife hold dominant influence family decision-making process. However, now, their role is changing. T...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2009-08-01
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| Series: | Jurnal Siasat Bisnis |
| Online Access: | http://journal.uii.ac.id/index.php/JSB/article/view/977 |