Integrating Expert Customers in New Product Development in Industrial Business - Virtual Routes to Success
Main Authors: | Andrea Hemetsberger, Georg Godula |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2007-09-01
|
Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1872/im_en_2007_03_Hemetsberger.pdf |
Similar Items
-
The Impact of New Product Preannouncement on New Product Success-The Mediating Roles of Internal Integration, Supplier Integration, and Customer Learning
by: LI. YU LIEN, et al.
Published: (2014) -
A Study of Virtual Reality Representation for the ExpertSystem of Build-in Kitchen in Customization
by: Jui-Ying Hsu, et al.
Published: (2008) -
New Routes to Library Success
by: Angela G. Morris
Published: (2016-10-01) -
The Business Model of New Virtual Channel for Agriculture Products
by: Jenq-Daw Jiang, et al.
Published: (2016) -
Customer characteristics, intangible relationship value and new product success
by: Glynn, MS, et al.
Published: (2015)