Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian Minyak Goreng Bimoli Di Pasar Swalayan Kabupaten Wonogiri

Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian Minyak Goreng Bimoli Di Pasar Swalayan Kabupaten Wonogiri

The research aims to find out the considered factors and the dominant variables which considered by consumers into buying Bimoli’s cooking oil at supermarket in Wonogiri regency. The basic method in this research is analytical descriptive with survey techniques. Location research purposively determi...

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Bibliographic Details
Main Authors: Yenny Sundari, Mohd. Harisudin, Agustono Agustono
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2018-11-01
Series:Sepa
Subjects:
factor analysis
marketing mix
factors that affecting consumer behavior
bimoli’s cooking oil
Online Access:https://jurnal.uns.ac.id/sepa/article/view/25048

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