People of Lower Social Status Are More Sensitive to Hedonic Product Information—Electrophysiological Evidence From an ERP Study

People of Lower Social Status Are More Sensitive to Hedonic Product Information—Electrophysiological Evidence From an ERP Study

Consumer psychology research has shown that individuals of different social statuses have distinctive purchase intentions for different products. Individuals of a high social status will simultaneously measure the symbolic status meaning and utilitarian value of a product, but they will not show str...

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Bibliographic Details
Main Authors: Di Chen, Weiguo Qu, Yanhui Xiang, Jiaxu Zhao, Guyu Shen
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-05-01
Series:Frontiers in Human Neuroscience
Subjects:
event-related potential
social status
hedonic
utilitarian
threat
Online Access:https://www.frontiersin.org/article/10.3389/fnhum.2019.00147/full

Internet

https://www.frontiersin.org/article/10.3389/fnhum.2019.00147/full

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