PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ

PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ

This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word...

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Bibliographic Details
Main Author: MISMIWATI MISMIWATI MISMIWATI
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis Islam 2016-12-01
Series:I-Economics: A Research Journal on Islamic Economics
Subjects:
economic
ekonomi
finance
Online Access:http://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000

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