PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ

PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ

This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word...

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Bibliographic Details
Main Author: MISMIWATI MISMIWATI MISMIWATI
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi dan Bisnis Islam 2016-12-01
Series:I-Economics: A Research Journal on Islamic Economics
Subjects:
economic
ekonomi
finance
Online Access:http://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000
id doaj-a96b9cd215dd4d57b0456be3d7b2dac9
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spelling doaj-a96b9cd215dd4d57b0456be3d7b2dac92020-11-25T00:13:21ZindFakultas Ekonomi dan Bisnis Islam I-Economics: A Research Journal on Islamic Economics2548-56012548-561X2016-12-012119301000PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQMISMIWATI MISMIWATI MISMIWATIThis research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. Research sampling is all the customer Sabilul HAQ printing. Based on that there are 88 respondents. Sampling technique using boring sampling. Data analysis method using quantitative analysis that are reliability test and validity test, classic assumption test, T test, F test, determination coefficient , and multiple linear regression analysis. The result show that customer satisfaction, product quality, experiential marketing variables has positive influence to word of mouth. Key word: customer satisfaction, product quality, experiential marketing , word of mouthhttp://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000economicekonomifinance
collection DOAJ
language Indonesian
format Article
sources DOAJ
author MISMIWATI MISMIWATI MISMIWATI
spellingShingle MISMIWATI MISMIWATI MISMIWATI
PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
I-Economics: A Research Journal on Islamic Economics
economic
ekonomi
finance
author_facet MISMIWATI MISMIWATI MISMIWATI
author_sort MISMIWATI MISMIWATI MISMIWATI
title PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
title_short PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
title_full PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
title_fullStr PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
title_full_unstemmed PENGARUH KEPUASAN PELANGGAN, KUALITAS PRODUK, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH PADA PERCETAKAN SABILUL HAQ
title_sort pengaruh kepuasan pelanggan, kualitas produk, dan experiential marketing terhadap word of mouth pada percetakan sabilul haq
publisher Fakultas Ekonomi dan Bisnis Islam
series I-Economics: A Research Journal on Islamic Economics
issn 2548-5601
2548-561X
publishDate 2016-12-01
description This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. Research sampling is all the customer Sabilul HAQ printing. Based on that there are 88 respondents. Sampling technique using boring sampling. Data analysis method using quantitative analysis that are reliability test and validity test, classic assumption test, T test, F test, determination coefficient , and multiple linear regression analysis. The result show that customer satisfaction, product quality, experiential marketing variables has positive influence to word of mouth. Key word: customer satisfaction, product quality, experiential marketing , word of mouth
topic economic
ekonomi
finance
url http://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/1000
work_keys_str_mv AT mismiwatimismiwatimismiwati pengaruhkepuasanpelanggankualitasprodukdanexperientialmarketingterhadapwordofmouthpadapercetakansabilulhaq
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