PERAN TINGKAT PENDIDIKAN MEMODERASI CITRA MEREK DENGAN PREFERENSI MEREK LAMPU PHILIPS LED DI KOTA DENPASAR
The purpose of this study is explain the effect of brand image and education level on brand preference, and explain the role of education level in moderating the influence brand image on the brand preference Philips LED lighting products. The sample was determined by using a non-probability sampl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-05-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/18494 |