Anchoring, Information, and Fragility of Choice Experiments: An Application to Consumer Willingness to Pay for Rice with Improved Storage Management

Anchoring, Information, and Fragility of Choice Experiments: An Application to Consumer Willingness to Pay for Rice with Improved Storage Management

This study uses an experimental auction and a discrete choice experiment to determine consumers' willingness to pay (WTP) for rice with improved insect control and for rice stored using Integrated Pest Management and investigates potential reasonsÑanchoring and informationÑwhy some studies have...

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Bibliographic Details
Main Authors:	Lianfan Su, Brian D. Adam, Jayson L. Lusk, Frank Arthur
Format:	Article
Language:	English
Published:	Western Agricultural Economics Association 2017-05-01
Series:	Journal of Agricultural and Resource Economics
Subjects:	anchoring choice experiment information sources second-price auction willingness to pay
Online Access:	https://ageconsearch.umn.edu/record/258001

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