Anchoring, Information, and Fragility of Choice Experiments: An Application to Consumer Willingness to Pay for Rice with Improved Storage Management
This study uses an experimental auction and a discrete choice experiment to determine consumers' willingness to pay (WTP) for rice with improved insect control and for rice stored using Integrated Pest Management and investigates potential reasonsÑanchoring and informationÑwhy some studies have...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2017-05-01
|
| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/258001 |