STRATEGIC COMMUNICATION
In the world of profit and management for success, strategic communications is an essential element used to move and influence public policy or to promote an agenda. Strategic communication contributes positively and directly to the successful accomplishment of all operations, missions, and activ...
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| Format: | Article |
| Language: | English |
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Regional Department of Defense Resources Management Studies
2019-10-01
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| Series: | Journal of Defense Resources Management |
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| Online Access: | http://www.jodrm.eu/issues/Volume10_issue2/13_strategic_communication_popa_brandusa.pdf |
| Summary: | In the world of profit and management for success, strategic
communications is an essential element used to move and influence public policy or
to promote an agenda. Strategic communication contributes positively and directly
to the successful accomplishment of all operations, missions, and activities of an
the organization through its capacity to build public awareness and understanding of
the organizational objectives and mechanisms and consequently, to build support in
different audiences for specific activities carried out by the organization. |
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| ISSN: | 2068-9403 2068-9403 |