The factors affecting customer satisfaction, competitive advantage, and performance in the MSMEs in the craft industry sector from East Kalimantan Province

The factors affecting customer satisfaction, competitive advantage, and performance in the MSMEs in the craft industry sector from East Kalimantan Province

This study is intended to examine the problems in MSMEs in East Kalimantan. This study uses survey techniques by distributing questionnaires, then the data or information obtained is processed by statistical methods using the PLS Warp software. The data analysis method uses PLS (Partial Least Square...

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Bibliographic Details
Main Authors: Risna Nona, Suharno, Sri Mintarti, Yohannes Kuleh
Format: Article
Language:English
Published: Public organization "Ukrainian Scientific Community" 2021-02-01
Series:Social Development & Security
Subjects:
product innovation, product quality, crm, competitive advantages, satisfaction, performance
Online Access:https://paperssds.eu/index.php/JSPSDS/article/view/276

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