Useful chatbot experience provides technological satisfaction: An emerging market perspective
Background: Chatbots have revolutionised marketing and specifically customer services by delivering 24/7 customer care. This technology saves resources and time, whilst enhancing customer experience that has become a critical differentiating factor in an increasing competitive and hyperconnected lan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AOSIS
2021-05-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1299 |