Symmetry Analysis in Analyzing Cognitive and Emotional Attitudes for Tourism Consumers by Applying Artificial Intelligence Python Technology

• Main Author: Guoxia Sun
• Format: Article
• Language: English
• Published: MDPI AG 2020-04-01
• Series: Symmetry
• Subjects: artificial intelligence; ice-snow tourism; sustainable development; Python; text mining
• Online Access: https://www.mdpi.com/2073-8994/12/4/606

Symmetries play very important roles in the analysis of cognitive and emotional attitudes. The analysis with Python technology, including optimized artificial intelligence technology, is designed on the basis of symmetry principles. Destination image perception as a branch of destination image research is of great significance to tourists’ decision-making and destination image building. Ice-snow tourism is a hot topic nowadays, and research on perceptions of images of ice-snow tourism has become a focus. In this paper, python programming was used to crawl online travel journals and reviews about Jilin province’s ice-snow tourism on the Internet to analyze the frequency of frequently used words, their classification, word cloud and co-occurrence network, and other aspects of image perception, and proceed to the emotional perception of and emotional attitude to the emotional images and an overall image analysis. The study found that: (1) Perceptions of images of ice-snow tourism can be divided into five categories: tourism attractions, tourism activities, tourism facilities, tourism features and the tourism service environment. The frequency of tourism attractions is the highest, followed by tourism facilities and the tourism service environment. “Changbai Mountain” and “rime” are the core words, that is, tourists are most impressed by the scenic spot and landscape of “Changbai Mountain and rime.” (2) Positive emotional expressions accounted for 67.23% of perceptions of images of ice-snow tourism. Tourists gave a positive evaluation for Changbai Mountain, the snow landscape of Tianchi and skiing facilities. Meanwhile, passive emotional expressions accounted for 21.07% and tourists gave passive evaluations for travel, transportation, accommodation and catering. (3) Tourists spoke highly of overall images of ice-snow tourism in Jilin Province but few were willing to revisit. In the conclusion, strategies are put forward to improve image perceptions of ice-snow tourism and promote the sustainable development of ice and snow tourism.