Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)
In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Economics |
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| Online Access: | http://journals.rudn.ru/economics/article/view/12045 |
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doaj-a847cc5bb3e8479da235c289f1594b9e2020-11-25T00:30:27ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862013-12-010111312212044Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)T B Boriskina0O S Peskova1Волгоградский государственный технический университетВолгоградский государственный технический университетIn article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.http://journals.rudn.ru/economics/article/view/12045мотивацияфармацевтический рыноксоциально значимый рынокмодель потребительского поведения |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
T B Boriskina O S Peskova |
| spellingShingle |
T B Boriskina O S Peskova Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) RUDN Journal of Economics мотивация фармацевтический рынок социально значимый рынок модель потребительского поведения |
| author_facet |
T B Boriskina O S Peskova |
| author_sort |
T B Boriskina |
| title |
Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| title_short |
Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| title_full |
Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| title_fullStr |
Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| title_full_unstemmed |
Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| title_sort |
model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market) |
| publisher |
Peoples’ Friendship University of Russia (RUDN University) |
| series |
RUDN Journal of Economics |
| issn |
2313-2329 2408-8986 |
| publishDate |
2013-12-01 |
| description |
In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed. |
| topic |
мотивация фармацевтический рынок социально значимый рынок модель потребительского поведения |
| url |
http://journals.rudn.ru/economics/article/view/12045 |
| work_keys_str_mv |
AT tbboriskina modelofmanagementofconsumerbehaviourinthesocialandsignificantmarketthecaseofthepharmaceuticalmarket AT ospeskova modelofmanagementofconsumerbehaviourinthesocialandsignificantmarketthecaseofthepharmaceuticalmarket |
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